The strategic portfolio

The company is a living organism that adapts to external stimuli . The more she is alerted smartly, the more she’s likely to respond with relevance ‘ . The shortening of the life cycle of technology, and rapidly changing markets and competition, gives the advantage to companies that control and quickly integrate the flow of socio-cultural , technological and economic in their innovation process. Moreover, closer cooperation is essential between their business: marketing , design, processing, manufacturing, buyers and suppliers. The company today, and specifically in the product creation process, should not consider their products as isolated elements but involve them the more and more to other related services and integrate them into a strategic portfolio, composed of other products with different degrees of innovation.