The request of TOPPER’s marketing team was to renew POPs by supporting the values of the brand. Factors considered essential for this development : identity, combined with the notion of advanced technologies, communicated by materials and surfaces. The purpose : The man as a bionic “machine.” highlighting elements associated with various sports activities, referential images and professional styles helped to consolidate the message. Integration of lighting effects, virtual, sound, multimedia.
Versatility : a system of accessories support different exhibition situations, the combination or the addition of modular components, allowing numerous alternatives of positioning , such as shoes, clothes, accessories. Simple to use and easy operated by unqualified personnel.
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